The Next Thing or Next Mistake?
The question of which language to use in advertising comes up frequently in Hispanic strategic planning since budgets don’t always allow for dual language campaigns. Could bilingual advertising be a viable solution? Download our complete study to read what we found in our research of a popular TV commercial.
- Learn what resonated with bilingual Hispanic and non-Hispanic viewers.
- Discover the potential impact of bilingual advertising on brand equity.
- Find out the challenges and tradeoffs among the target audience.
- And much more...