ThinkNow MLB Multicultural Fandom Report

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To understand what drives Major League Baseball fandom among U.S. Hispanics and Multicultural Americans, ThinkNow Research tested multicultural fan attitudes against a Fandom Motivation Scale. The FMS tests 21 fandom drivers in five dimensions including:

  • Quality of Game
  • Social
  • Escape
  • Boredom Avoidance
  • Sports Atmosphere

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Our detailed reports help you gain insights on our current U.S. Hispanic and Total Market, with revealing information that play a key role in making effective marketing decisions.

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