ThinkNow Pulse TM Total Market Consumer Sentiment Report 2018

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ThinkNow Research conducted its annual Consumer Sentiment Study across a representative sample of Hispanics, African-Americans, Asians, and non-Hispanic whites. Below are insights gleaned from this year's ThinkNow Pulse TM study:

  • Most American's household income stayed the same in 2017
  • In 2017, fewer Americans experienced a job loss or a reduction of work hours or salary
  • Employment numbers improved in 2017 across the four major race/ethnic segments
  • Just under half of consumers are anticipating a better year financially in 2018
  • About half of Americans feel the US economy is growing

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Our detailed reports help you gain insights on our current U.S. Hispanic and Total Market, with revealing information that play a key role in making effective marketing decisions.

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